Reporting "Asre Khodro", At this year’s show, which was held from 8 to 10 May at the Dubai International Convention and Exhibition Centre, the company launched five new tires including AT51, KRA50, MT51, MU12 and MH12.

·         MU12 is an Ultra High Performance (UHP) summer tire that is geared towards maximum speed and performance with the promise of stability even at high speeds. It comes with a special tread compound to enhance wet performance and is available in 49 sizes.

·         MH12 tire is a high performance summer tire that offers a high level of straight line stability at high speeds. It has an optimal tread profile and four wide grooves for better hydroplaning.

·         MT51 is an award winning tire is ideal for use in the off-highway sector with improved on-road driving performance and strong ejector and mud clearing properties. It won the Red Dot design award on the basis of its ability to reduce resonance noise without compromising on offroad performance.

·         AT51 tire is an all-terrain tire for light trucks with a high level of braking and handling performance. The tread is made from a cut and drip-resistant compound for optimizing its durability and the tire offers plenty of offroad traction even on tough and uneven terrain.

·         KRA 50 is positioned as an all position truck and bus tire which has been optimized to offer better mileage through the use of a new tread compound.  ICOS technology has been utilized to come up with a design that offers the best casing endurance.

Speaking about the launch of the new tires, Alireza Moaref, Managing Director of Varga Trading Co. LLC said, “Some people chose to term our strong presence at the Automechanika show for the past 2 years as a come back, but Marshal has had a strong presence in the Middle East region for over 30 years. Hence, we prefer to think of it as taking our marketing efforts to the next level. With the introduction of these new patterns and sizes in the market, Marshal will offer a wider product range that helps us to increase our market share in all three segments; PCR, SUV, and TBR. These launches are just the starting point of an aggressive expansion plan that we have in place for increasing our presence in the Middle East market.”

Note to Editors:

About Marshal Tires:
Marshal is a brand owned by the Kumho Tire Company. Based in Gwang-Ju, Kumho Tire was founded in 1960. The company is part of the Kumho Asiana Group, which is rich in tradition and one of the largest and most renowned companies in Korea, and to which Asiana Airlines, a member of the Star Alliance, also belongs. With over 10,000 employees worldwide, Kumho develops, produces and markets tires primarily for cars, people carriers and trucks. Kumho has production facilities in Korea, China and Vietnam, and also has research and development centres in Korea, China, Europe and North America. Kumho tires are fitted as original equipment in vehicles of major manufacturers all around the world, including Volkswagen, Mercedes-Benz, Hyundai and Kia.

Varga Trading Co. LLC is a highly diversified trading company based in the UAE that distributes a wide range of top tier automotive products including tires, tubes, batteries, lubricants, brake pads and alloy wheels in association with the leading firms in the sector. Established in 1977 and with a strong reputation in the market among retail customers, commercial customers and among suppliers, the company is the exclusive distributor for reputed brands like Marshal Tires in the Middle East.