Reporting "Asre Khodro " , The Tehran-based company has been able to forge two production deals one with German-Chinese luxury automaker Borgward and the other with the Chinese company FAW, local automotive website Asbe Bokhar reported.
The hitherto unknown German car company Borgward was founded ۱۸۹۰. The original company, based in Bremen in Germany, ceased operations in ۱۹۶۱and after a ۵۴-year hiatus came back in ۲۰۱۵ with the assistance of a Chinese truck maker Beiqi Foton Motor Company a subsidiary of China's BAIC.
Borgward
Bahman Group is set to produce two models of Borgward SUVs, namely the BX۵ and BX۷.
The Borgward BX۷ (BMW X۵ size) is likely to retail in the local market at ۱.۴ billion rials ($۳۷,۰۰۰) which is roughly the same price as the recently released new-generation Renault Koleos SUV. BX۷ is Borgward’s first new car in over ۵۰ years and was unveiled at the ۲۰۱۵ International Motor Show.
The smaller BX۵ (BMW X۳ size) would likely carry a ۱.۲ billion rials ($۳۲,۰۰۰) tag pegging it against the Hyundai and Kia models selling in the same league.
Both models share the same architecture and the same ۱.۸ and ۲.۰-liter four-cylinder engines. Torque is distributed briskly by a seven-speed dual clutch transmission, the top-of-the-line power plant produces ۲۲۵bhp, the plug-in hybrid churns out ۴۰۱bhp and a combined torque of ۴۷۹lb ft.
Bahman Group has not officially announced its plans for production of Borgward cars but sources close to the company have said that the first units of the model will be in the market later this year.
The company is currently testing the models and several units of Borgward cars have been seen on the company’s grounds, the original report says.
A source close to the Bahman Motor deal, on condition of anonymity, told the paper Borgward is said to invest $۱.۵ million in marketing the vehicles in the country.
Borgward's entry would be the latest in several carmakers converging on the Iranian market, and it would be the first time the company will come to the local market as it had no representative in the ۱۹۶۰s.
Besturn B۳۰
Bahman Group will also produce FAW's entry-level Besturn B۳۰ sedan in collaboration with Iran's Crouse Group. The model was initially produced by Chinese carmaker FAW under the name Besturn.
According to the report, a number of B۳۰s have already been assembled from CKD units by the local car firm. The cars have received number plates and are being test driven for local conditions.
The production line of the model is being established and will be launched in upcoming months.
The car is offered with different options in the international market with the price falling between ۳۹۰ to ۵۱۰ million rials ($۱۰,۴۰۰ to $ ۱۳,۶۰۰).
Considering the pricing methods used by Bahaman Group the model could be priced around ۶۰۰ million rials ($۱۶,۰۰۰).
The model will offer fierce competition to other Chinese sedans already present in Iranian auto market like JAC J۵ which is priced about ۶۶۰ million rials ($۱۷,۶۰۰).
This is the second local deal for FAW with Bahman which produced the larger Besturn B۵۰F model with the company.
Local Partner
Bahman Group’s main local partner in the production of the three models is Crouse Group, one of the largest local auto parts manufacturers.
Found in ۱۹۸۲, Crouse has been growing exponentially during the last year. The company has forged two international joint venture deals with two of the largest international automotive parts manufacturer in the world, France’s Faurecia and Germany's Continental.
In July ۲۰۱۶ Crouse bought ۶۲% of Bahman Group shares through a subsidiary for $۴۶۰ million. There are also rumors about Crouse’s intention to develop its position in the industry, reportedly aiming to become a major shareholder of SAIPA Group.
Several joint products of Crouse with its foreign partners are likely to be used by Bahman Group in its new projects.
Meanwhile, Crouse Group is also set to produce emissions control systems in collaboration with Faurecia. The systems are based on Euro ۵ standard, with first local production scheduled to start at the end of ۲۰۱۷. Total sales are expected to reach $۵۳ million in ۲۰۲۰, representing a ۲۵% market share.
Source: financialtribune.com
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