Reporting "Asre Khodro", More than ۴۰۰ companies from ۱۲ countries are showcasing their products in a ۱۲,۰۰۰-square-meter exhibition hall on the eastern edge of the Iraqi capital Baghdad, Persian Khodro, a local automotive website, reported on November ۳.
Iran’s two major automakers, who see Iraqi car market as the next best thing to Iran, are also showing their latest domestically made models as well as units jointly made with foreign counterparts.
SAIPA
SAIPA, Iran’s second largest vehicle manufacturer, has exported ۱۳۵,۰۰۰ vehicles to Iraq in the past half decade. This year, the company is showcasing the Chinese-derived Ario, the low-cost SAIPA ۱۳۱ (Saba in Iraq), Tiba, Tiba hatchback and its latest model to hit the roads, Saina.
According to SAIPA officials, extensive sales networks and after-sales services, competitive prices and fuel efficiency are the main reasons for SAIPA’s “strong” foothold in the Iraqi market.
As part of SAIPA’s push to develop its regional market, one of its latest locally assembled products, Ario—a midsize sedan—has been released in the southern Iraqi city of Basra this year.
SAIPA’s Pride, known as Saba in Iraq, is one of the most used vehicles in the market for people on tight budgets and the vehicles are often used as shared taxies in cities like Najaf and Baghdad.
IKCO
Iran’s largest and oldest carmaker, IKCO, is also present at the event with Dena, Runna, Soren, Peugeot ۴۰۵, Samand and ۴۰۵-based Arisun pickup truck.
The company launched its first production plant in Iraq in ۲۰۱۳ and during ۲۰۱۵ produced over ۱۰,۰۰۰ vehicles in the country.
According to an IKCO press release, the company is aiming to produce at least ۳,۰۰۰ cars per month in Iraq.
The company will also make the Tondar ۹۰ (Dacia Logan) and Dongfeng models in the Arabic-speaking nation.
Iraq’s Auto Market Perspective
Although SAIPA and IKCO have made inroads into the Iraqi market in recent years, Korean and Japanese car companies remain the biggest sellers in ۲۰۱۶.
Iraq’s automotive market in the first half ۲۰۱۶ has slumped over ۴۳%, with the worst performance in June.
Kia confirmed the leadership albeit the sales losses, while Nissan and Ford’s shares in the market grew sharply.
According to Focus۲Move, an Italian automotive website, Kia sold ۵,۶۲۳ units to have a ۳۶.۵% market share and is still leading in the country. This is while its sales have suffered a ۵۱% y/y fall.
The South Korean company is followed by Japanese automotive giant, Toyota, with ۳,۰۶۹ units sold.
As far as the automotive groups’ performance is concerned, the leader was Hyundai-Kia with a market share of ۵۲.۱%, ahead of Toyota with ۱۹.۹%, Renault-Nissan with ۱۵.۱% and Ford with ۵.۸%.
According to statistics provided by the website, surprisingly, IKCO and SAIPA are not even among the top ۲۵ automakers active in the country’s market.
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