Reporting "Asre Khodro", The development comes after auto importer Datis Khodro said it would introduce five new Volvo models in the Iranian market.
The official website of the business named the models as XC۹۰, XC۶۰, V۴۰, S۹۰ and S۶۰.
Datis will purchase the vehicles not from the carmaker directly, but from a German-Swedish Heico Sportiv which offers automotive tuning services.
Engine tuning is an adjustment, modification of the internal combustion engine, or modification to its control unit, otherwise known as its ECU (Engine Control Unit).
This is while another Iranian firm, Afra Motor, claims to already have a direct representation deal with Volvo in Stockholm.
In the interest of consumer rights, recent government regulations require all auto importers to have a direct dealership with the foreign carmakers – something foreign carmakers are rather hesitant to do so.
In response to Financial Tribune’s queries, the public relations chief of Afra Motor, Emad Rezaii, said “Legally Datis should not be allowed to import Volvo cars into Iran.”
Afra has filed a legal complaint with the Ministry of Industries against the firm, he added.
The company already offers three of the cars which Datis has said it intends to sell in Iran. The models include V۴۰, XC۹۰ and XC۶۰. The firm also lists the C۳۰ which Volvo stopped producing in ۲۰۱۳.
Imports Permits List
Meanwhile, the ministry’s current digital list of firms with import permits and models that are allowed into the country, does not mention Datis Khodro or its rival Afra.
However, Afra Motor seemingly had the required permits and was on the importers list earlier in the year.
Rezaii said Afra’s permits were canceled due to problems with its after sales services “but it will be back on the list in the near future.”
While Afra has slammed Datis Khodro’s operation as “illegal,” a spokesperson for Datis says they had given the required documents to the ministry and the permits would be handed over by this weekend.
Financial Tribune was not able to confirm whether Datis Khodro has signed a deal with the German tuning firm or Swedish carmaker.
The Models
If Datis is given license, the company will offer five cars, namely XC۹۰, XC۶۰, V۴۰, S۹۰ and S۶۰, according to its website.
The XC۹۰ model is offered for ۶.۴ billion rials ($۱۷۱,۰۰۰) in the local market while it is sold for $۱۰۵,۰۰۰ in other countries.
V۴۰ is a small family car, available in five-door hatchback form and was unveiled at the ۲۰۱۲ Geneva Motor Show. A limited stock is available from Afra at over ۲ billion rials for a ۲۰۱۴ model ($۵۳,۰۰۰), according to Bama.ir.
The V۴۰ is Volvo’s best-selling model in Europe and is priced ۲.۶ billion rials now ($۶۹,۳۰۰). The model is sold for $۴۰,۰۰۰ in Europe.
Source: financialtribune.com
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