By: Hani Hardanian
Reporting "Asre Khodoro", Volkswagen had weaker sales and lost market share but easily remained the largest carmaker in Germany in ۲۰۱۷. Second placed Mercedes Benz increased sales and gained market share while Audi and BMW both had weaker sales. Ford became the fifth best-selling car brand in Germany in ۲۰۱۷ while Opel fell back to sixth. Skoda remained the top-selling foreign car brand in Germany in ۲۰۱۷ while Renault was the most-popular French car in Germany and Hyundai the best-selling South Korean car brand.
The German New Car Market in ۲۰۱۷
New passenger vehicle registrations in Germany in ۲۰۱۷ increased by ۲.۷% to ۳,۴۴۱,۲۶۲ cars. This was the fourth consecutive year that the German new car market exceed ۳ million cars.
See ۲۰۱۷ Developments on the German New Car Market for more details on the composition of the German vehicle market and annual car sales figures.
Best-Selling Car Manufacturers in Germany in ۲۰۱۷
The top-selling car marques in Germany in ۲۰۱۷ according to new passenger vehicle registration data released by the KBA were:
Top-Selling Car Brands in Germany in ۲۰۱۷
Volkswagen easily remained the largest carmaker in Germany in ۲۰۱۷ but for the second consecutive year VW had weaker sales in a growing market. VW sales were down ۳.۳% for an ۱۸.۴% share of the German new car market. Volkswagen’s market share of new car sales in Germany was ۱۹.۶% in ۲۰۱۶ and ۲۱.۴% in ۲۰۱۷. However, towards the end of the year, VW sales improved strongly helped by discounting, new models and incentives.
Mercedes Benz increased car sales in Germany in ۲۰۱۷ by ۵% or ۱۵,۰۰۰ cars while VW sold around ۲۲,۰۰۰ fewer cars than in ۲۰۱۶. Mercedes Benz solidified its lead in the premium car market: Audi sales were weaker and BMW sales were flat.
The only change in rank order amongst the top ten carmakers in Germany in ۲۰۱۷ was Ford finally moving ahead of Opel. Ford sales increased just above market average while Opel sales were down by ۷۷ cars. Despite foreign ownership both Ford and Opel are considered German brands in Germany.
The top foreign brands performed generally better in Germany in ۲۰۱۷ than the domestic marques. VW-owned Skoda remained the top import car brand in Germany in ۲۰۱۷ with sales up by ۴%. Renault performed even better with sales up ۸% or ۱۰,۰۰۰ cars. Hyundai sales were only slightly stronger while VW-owned Seat was the most-improved top-ten brand in Germany in ۲۰۱۷ and missed out on ۹th place by only ۳۰۰ cars.
Fiat maintained ۱۱th place with sales up ۹%. Toyota sales in Germany in ۲۰۱۷ were up ۱۳% and one rank position. Peugeot sales increased by a quarter or three rank places. Nissan, Mazda and Kia all moved down the ranks despite Mazda and Kia outselling the broader market.
Dacia had the strongest sales increase of the top ۲۰ brands but kept its rank position from last year, as did Citroen and Mini that also had strong sales. Mitsubishi entered the top ۲۰ list at the expense of Volvo.
Tesla, Alfa Romeo, Dacia and Peugeot were the most-improved brands in Germany in ۲۰۱۷. The worst performing brands were DS, Honda, Jeep and Nissan. In volume terms, VW lost the most with sales down by ۲۲,۰۰۰ cars.
See ۲۰۱۷ Developments on the German New Car Market for more details on the composition of the market and historical growth figures.
۲۰۱۸ International: Worldwide Car Sales Prediction
The global passenger car market in ۲۰۱۸ is predicted by the VDA to grow by one percent to ۸۵.۷ million vehicles.
The VDA "German automotive industry association", predicts that car sales worldwide will increase by ۱% to ۸۵.۷ million cars. Car sales in Europe will expand slightly but the British and German markets are likely to contract. The US market is unlikely to expand in ۲۰۱۸. China will remain the world’s largest car market in ۲۰۱۸ with a ۲% growth in sales to just less than ۲۵ million cars. The Indian, Brazilian and Russian car markets are expected to expand further in ۲۰۱۸. German car brands are predicted to increase sales worldwide in ۲۰۱۸ and are leading patent holders for electric and autonomous vehicles.
Global Passenger Car Market in ۲۰۱۸ Prediction
According to Matthias Wissmann, President of the German Association of the Automotive Industry (VDA), global passenger vehicle sales in ۲۰۱۸ will grow globally by one percent to ۸۵.۷ million vehicles. Growth in new passenger vehicle registrations is predicted for most major regions of the world in ۲۰۱۸ but a slight contraction is possible in Western Europe. And the USA
Car Sales Predicted for Europe in ۲۰۱۸
The VDA predicts that new passenger car sales in Europe in ۲۰۱۸ will maintain the high levels of ۲۰۱۷ with around ۱۵.۶ million new registrations in the European Union (EU) and EFTA countries.
The VDA expects the West European car market – the older ۱۵ EU member states – to contract by ۱% to just over ۱۴.۲ million cars. This contraction will be mostly as a result of falling car sales in Britain. The VDA predicts that new passenger vehicle registrations in the UK will contract by ۵% in ۲۰۱۸.
The VDA predicts that car sales in Germany will remain near its current high level of around ۳.۴ million units. The German new car market may contract by around ۲% in ۲۰۱۸.
Worldwide Car Sales Growth Predicted in ۲۰۱۸
The VDA predicts that the US new passenger vehicle market including traditional passenger cars and light trucks / SUVs will continue to lack dynamism in ۲۰۱۸. A slight contraction of ۲% is predicted to ۱۶.۸ million vehicles, which is a relatively high number.
The VDA expect other major markets in the world to expand in ۲۰۱۸:
China will easily maintain its position as the world’s largest single-country car market with car sales expected to increase by a further ۲% to reach ۲۴.۶ million cars.
The Indian new car market is expected to expand by another ۱۰% in ۲۰۱۸ to reach ۳.۶ million vehicles and exceed the size of the German new car market for the first time ever.
The VDA also expects the Russian and Brazilian new car markets to continue their recovery in ۲۰۱۸ but did not publicly predict the size of the expansion.
German Car Production in ۲۰۱۸ Prediction
The VDA expects car production by German brands to increase by ۲% in ۲۰۱۸ to ۱۶.۷ million vehicles:
An unchanged ۵.۶ million cars will be produced in Germany, of which ۴.۳ million will be exported. Foreign production of German brands will increase by ۳% to ۱۱.۱ vehicles.
The VDA also pointed out that the German car industry remains a leader in new technologies. A third of all new patents related to electric and hybrid cars were awarded to German companies between ۲۰۱۰ and ۲۰۱۵.
Similarly, German companies – led by Bosch – own the highest number of patents related to autonomous driving.
References:
۱. https://www.vda.de/en.html
۲. https://www.best-selling-cars.com
۳. https://www.kba.de
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