Reporting "Asre Khodro", For eight consecutive years ISQI has carried out a survey on vehicle quality and auto-owners’ satisfaction rate, reported Asre Khodro, a local automotive website.
The eight edition of the study was conducted between March ۲۰, ۲۰۱۵ and March ۲۰, ۲۰۱۶. It has factored in the quality of both local-made and imported cars.
The Initial Quality Study is based on responses from more than ۱۴۵,۰۰۰ purchasers of new models in the study period and customers’ opinion of the cars ۹۰ days after purchase.
The information they provided will facilitate manufacturers with the process of problem identification while boosting product quality.
The study was categorized into three problem areas: assembly and vehicle body, defective auto parts and general design of the vehicles.
It examined problems experienced by vehicle owners during the first ۹۰ days of ownership. Initial quality was determined by the number of problems experienced per ۱۰۰ vehicles (PP۱۰۰), with a lower score reflecting higher quality.
The vehicles which were studied had experienced ۴۲۳ problems on average per ۱۰۰ vehicles (averaging ۴۲۳PP ۱۰۰); which means on an average, each car experienced ۴.۲ problems during the three-month period.
All in all, ۳۰% of the problems observed were related to assembly and vehicle body, ۵۰% to defective auto parts, and ۲۰% were due to poor vehicle design.
According to the auto-owners, most of the vehicle doors needed to be tuned-up. Also, defect in the engines and some of their parts along with fuel inefficiency were other common problems, they pointed out.
Lexus, the luxury vehicle division of Japanese automaker Toyota, lead the industry in initial quality by a narrow margin, averaging ۶۷ PP۱۰۰ followed by BMW with ۷۶ PP ۱۰۰.
Toyota and Alfa Romeo jointly ranked third in initial quality posting a score of ۸۹ PP۱۰۰.
Mercedes Benz (۹۶ PP۱۰۰), SsangYong (۱۱۳ PP۱۰۰) and Mitsubishi (۱۲۱ PP۱۰۰) round up the top five nameplates.
Global Trends
In China’s market overall initial quality averaged ۱۰۵ PP۱۰۰ in ۲۰۱۵. Korean brands (۸۰ PP۱۰۰) outperformed other brands for the fourth consecutive year, while initial quality for domestic Chinese brands was ۱۲۰ PP۱۰۰ and ۹۸ PP۱۰۰ for international brands.
In the US auto market Kia ranks highest in initial quality with a score of ۸۳ PP۱۰۰. This marks the first time in ۲۷ years that a non-premium brand has topped the rankings. It is also the second consecutive year that Kia, which ranked second in ۲۰۱۵, has led all non-premium makes in initial quality.
Also in the US, Porsche (۸۴ PP۱۰۰) ranks second among nameplates, followed by Hyundai (۹۲ PP۱۰۰), Toyota (۹۳ PP۱۰۰) and BMW (۹۴ PP۱۰۰).
Chrysler and Jeep are the most improved brands, each reducing the number of problems by ۲۸ PP۱۰۰ from ۲۰۱۵.
Source: financialtribune.com
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